Jonny Kofoed
Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand. He works on projects spanning motion, film, animation, design, interactive, and visual effects. Alongside his work in traditional advertising, he has created TV shows, lighting installations, directed music videos, and created titles for academy award-winning films. His clients have included: Apple, Tom Petty, George Harrison, Marvel, Fox Searchlight, Lexus, VW, GE, Women’s Refuge and Amnesty International.
Jonny is a regular speaker around the world, with recent keynotes at ‘Node’ in Melbourne and ‘Communication Medium’ at Shih-chien in Taipei. He has served on many awards juries including One Show (USA), Clio (Miami), London International Awards, AICP (USA), AWARD (AUS) and recently at Axis as Jury president for Film & Television.
Since Assembly opened its doors ten years ago, Jonny and his company have been recognized at award shows consistently every year — collecting yellow pencils at D&AD and multiple Gold Lions at Cannes along the way. He has over 100 internationally recognised awards across animation, design, and direction.
Selected Works
Jonny Kofoed - 2024 Reel
George Harrison ‘Isn't It A Pity’
Diary of a Head Injury
Anchor ‘Inside Out’
UN Women 'Equality: Our Final Frontier'
Deloitte 'Find the Point of Change'
Expo Dubai - NZ Pavilion
The Bad Seed - Main titles
Tom Petty 'Wildflowers'
EECA ‘Gen Less’
A Fire Inside
BP Surf Lifesaving NZ | 'Iconic IRB'
Penfolds 'Meet Extraordinary'
Jojo Rabbit - Main titles
Carlsberg Pie
McWhopper
Pams
Toyota 'Genuine Parts'
Les Mills 'The Trip' Trailer
What we do in the Shadows - Main Titles
Mr Hayday ‘Acker’
Vector Lights
Earn The Fern
Otago University 'Down for it'
The Little Dot
Nowness / Animal Feelings
Maritime NZ 'Salvage'
NZ Book Council 'Book Trailer'
Merata - Main Titles
Lexus ‘Two Souls’
AMI ‘Compilation’
Women’s Refuge ‘Donate Your Words’
All Blacks ‘Black’
Hyundai ‘Test your genius’
Westpac ‘Design & Animation compilation’
ANZ ‘Money Minded Monday’
Air New Zealand - 75th Anniversary
ASB ‘Ambition’
Les Mills International - Body Combat
ANZ ‘Ahead of the Game’
New World ‘Shrinkerator’
Bell Tea
The Herald ‘150 Years’
Tip Top ‘Back to Nature’
Freeview ‘Free TV Forever’
VW ‘Tiguan’
BNZ 'Be Good with Money'
Rabo Direct
The V Motion Project