We recently teamed up with Shine to create the first in a series of commercials for Freeview. They star ‘Fergus’, a resilient activist who is neither man nor beast… more a water balloon…a character that changes form and is indestructible! Fergus is charged with preaching the good word of Freeview, but in this commercial finds himself being interrupted by everything from a Yeti to a timid nuclear sub.