Toyota 'In Crazy We Believe'

Crazy challenges, crazy speed, crazy ideas. Emirates Team New Zealand, with Toyota’s help, have always innovated their way to America’s Cup success - and each boat had a crazy innovation story to tell.

“In Crazy We Believe” is about celebrating those crazy ideas, brought to life in a way that suggests ideas scribbled on notepads, designs quickly prototyped and desks covered in experiments, fails and successes.

Existing sailing footage was patchy in quality, with many usage rights difficult to secure. Instead, we developed a distinctive, 2D stop-motion style approach to add character and visual charm to the storytelling.



Saatchi & Saatchi
Director of Motion Design.
Lead Animator.
  • Frankie Principe.
  • Alastair Gray.
  • Jake Wegesin.
3D Modeller.
  • Gary Sullivan.
Digital & Content Producer.
  • Clare Bone.