Jonny Kofoed

Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand. A Director, Motion designer and Creative Director whose projects span motion, film, animation, design, interactive, and visual effects. Alongside his work in traditional advertising for clients including Marvel, Fox Searchlight, Lexus, VW, GE, Women’s Refuge and Amnesty International, he has also written TV shows, created lighting installations, directed music videos, designed games, made film titles and built an iPhone app that can be used while wearing boxing gloves.
A regular speaker at conferences around the world, most recently Jonny was invited to deliver keynotes at ‘Node’ in Melbourne and ‘Communication Medium’ at Shih-chien in Taipei. He has served on awards juries that include the One Show (USA), Clio (Miami), London International Awards, AWARD (Australia) and at Axis as Jury president for Film & Television.
Since Assembly opened its doors ten years ago, Jonny and his company have been recognized at award shows consistently every year—collecting over 100 internationally recognised awards across animation, design, and direction, including yellow pencils at D&AD and multiple Gold Lions at Cannes.
Selected Works

Jonny Kofoed - 2020 Reel

Anchor ‘Inside Out’

Penfolds 'Meet Extraordinary'

Tom Petty 'Wildflowers'

Jojo Rabbit - Main titles

EECA 'Gen Less'

Carlsberg Pie

The Bad Seed - Main titles

McWhopper

Pams

Toyota 'Genuine Parts'

Les Mills 'The Trip' Trailer

What we do in the Shadows - Main Titles

Mr Hayday ‘Acker’

Vector Lights

Earn The Fern

The Little Dot

Nowness / Animal Feelings

Maritime NZ 'Salvage'

NZ Book Council 'Book Trailer'

Merata - Main Titles

Lexus ‘Two Souls’

AMI ‘Compilation’

Women’s Refuge ‘Donate Your Words’

All Blacks ‘Black’

Hyundai ‘Test your genius’

Westpac ‘Design & Animation compilation’

ANZ ‘Money Minded Monday’

Air New Zealand - 75th Anniversary

ASB ‘Ambition’

Les Mills International - Body Combat

ANZ ‘Ahead of the Game’

New World ‘Shrinkerator’

Bell Tea

The Herald ‘150 Years’

Tip Top ‘Back to Nature’

Freeview ‘Free TV Forever’

VW ‘Tiguan’

BNZ 'Be Good with Money'

Rabo Direct

The V Motion Project
