Jonny Kofoed
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Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand. He works on projects spanning motion, film, animation, design, interactive, and visual effects. Alongside his work in traditional advertising, he has created TV shows, lighting installations, directed music videos, and created titles for academy award-winning films. His clients have included: Apple, Tom Petty, George Harrison, Marvel, Fox Searchlight, Lexus, VW, GE, Women’s Refuge and Amnesty International.
Jonny is a regular speaker around the world, with recent keynotes at ‘Node’ in Melbourne and ‘Communication Medium’ at Shih-chien in Taipei. He has served on many awards juries including One Show (USA), Clio (Miami), London International Awards, AICP (USA), AWARD (AUS) and recently at Axis as Jury president for Film & Television.
Since Assembly opened its doors ten years ago, Jonny and his company have been recognized at award shows consistently every year — collecting yellow pencils at D&AD and multiple Gold Lions at Cannes along the way. He has over 100 internationally recognised awards across animation, design, and direction.
Selected Works
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Jonny Kofoed - 2024 Reel
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George Harrison ‘Isn't It A Pity’
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Anchor ‘Inside Out’
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UN Women 'Equality: Our Final Frontier'
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Deloitte 'Find the Point of Change'
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Expo Dubai - NZ Pavilion
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The Bad Seed - Main titles
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Tom Petty 'Wildflowers'
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EECA ‘Gen Less’
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A Fire Inside
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BP Surf Lifesaving NZ | 'Iconic IRB'
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Penfolds 'Meet Extraordinary'
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Jojo Rabbit - Main titles
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Carlsberg Pie
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McWhopper
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Pams
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Toyota 'Genuine Parts'
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Les Mills 'The Trip' Trailer
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What we do in the Shadows - Main Titles
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Mr Hayday ‘Acker’
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Vector Lights
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Earn The Fern
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Otago University 'Down for it'
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The Little Dot
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Nowness / Animal Feelings
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Maritime NZ 'Salvage'
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NZ Book Council 'Book Trailer'
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Merata - Main Titles
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Lexus ‘Two Souls’
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AMI ‘Compilation’
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Women’s Refuge ‘Donate Your Words’
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All Blacks ‘Black’
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Hyundai ‘Test your genius’
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Westpac ‘Design & Animation compilation’
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ANZ ‘Money Minded Monday’
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Air New Zealand - 75th Anniversary
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ASB ‘Ambition’
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Les Mills International - Body Combat
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ANZ ‘Ahead of the Game’
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New World ‘Shrinkerator’
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Bell Tea
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The Herald ‘150 Years’
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Tip Top ‘Back to Nature’
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Freeview ‘Free TV Forever’
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VW ‘Tiguan’
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BNZ 'Be Good with Money'
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Rabo Direct
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The V Motion Project
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