Jonny Kofoed

Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand. He works on projects spanning motion, film, animation, design, interactive, and visual effects. Alongside his work in traditional advertising, he has created TV shows, lighting installations, directed music videos, and created titles for academy award-winning films. His clients have included: Apple, Tom Petty, George Harrison, Marvel, Fox Searchlight, Lexus, VW, GE, Women’s Refuge and Amnesty International.
Jonny is a regular speaker around the world, with recent keynotes at ‘Node’ in Melbourne and ‘Communication Medium’ at Shih-chien in Taipei. He has served on many awards juries including One Show (USA), Clio (Miami), London International Awards, AICP (USA), AWARD (AUS) and recently at Axis as Jury president for Film & Television.
Since Assembly opened its doors ten years ago, Jonny and his company have been recognized at award shows consistently every year — collecting yellow pencils at D&AD and multiple Gold Lions at Cannes along the way. He has over 100 internationally recognised awards across animation, design, and direction.
Selected Works

Jonny Kofoed - 2024 Reel

George Harrison ‘Isn't It A Pity’

Anchor ‘Inside Out’

UN Women 'Equality: Our Final Frontier'

Deloitte 'Find the Point of Change'

Expo Dubai - NZ Pavilion

The Bad Seed - Main titles

Tom Petty 'Wildflowers'

EECA ‘Gen Less’

A Fire Inside

BP Surf Lifesaving NZ | 'Iconic IRB'

Penfolds 'Meet Extraordinary'

Jojo Rabbit - Main titles

Carlsberg Pie

McWhopper

Pams

Toyota 'Genuine Parts'

Les Mills 'The Trip' Trailer

What we do in the Shadows - Main Titles

Mr Hayday ‘Acker’

Vector Lights

Earn The Fern

Otago University 'Down for it'

The Little Dot

Nowness / Animal Feelings

Maritime NZ 'Salvage'

NZ Book Council 'Book Trailer'

Merata - Main Titles

Lexus ‘Two Souls’

AMI ‘Compilation’

Women’s Refuge ‘Donate Your Words’

All Blacks ‘Black’

Hyundai ‘Test your genius’

Westpac ‘Design & Animation compilation’

ANZ ‘Money Minded Monday’

Air New Zealand - 75th Anniversary

ASB ‘Ambition’

Les Mills International - Body Combat

ANZ ‘Ahead of the Game’

New World ‘Shrinkerator’

Bell Tea

The Herald ‘150 Years’

Tip Top ‘Back to Nature’

Freeview ‘Free TV Forever’

VW ‘Tiguan’

BNZ 'Be Good with Money'

Rabo Direct

The V Motion Project
