Anchor ‘Inside Out’

‘Inside out’ is a visual interpretation of a poem by Harry Baker. Harry is a mathematician turned ‘world champ slam poet’ from London, England. Our idea was to combine film footage, 3D and stills with simple black and white photography across one horizontal camera move. The simplicity of the idea forced us to be inventive with how we depict scenes and handle transitions. Enjoy in glorious 4K!

This is one of three pieces from Anchor’s latest campaign. Also check out:

‘Real’ - By Megan Au
https://www.youtube.com/watch?v=WJfNqGkqrZs

‘Blank Canvas’ - Parris Goebel
https://www.youtube.com/watch?v=WugQ6bND0nY&t=12s

And Harry Baker’s TED talk:
https://www.youtube.com/watch?v=cxGWGohIXiw

Stills

Credits

Agency.
Colenso BBDO
Director.
Client.
Fonterra
Animation and design.
Executive Producer.
  • Amanda Chambers.
Producer.
  • Helen Naulls.
3D Artists.
  • Gary Sullivan.
  • Alex McLeod.
  • Josh Fourt-Wells.
2D Animation.
  • Leonel Zarpelon.