MediaWorks - Spark Game Arena

As part of the Spark Game Arena event, we created an OOH (Out-Of-Home) stunt at a MediaWorks billboard site on the Auckland waterfront. Utilising a fully 'solved' 3D atmospheric environment, we achieved a level of realism and depth by allowing light to penetrate the scene, something conventional glows aren't capable of.

Stills

Credits

Agency.
Colenso
Director.
Client.
MediaWorks
Executive Producer.
  • Jane Oak.
3D Animators.
  • Elliot Stronge.
  • Gary Sullivan.
  • Matt Wilson.
Motion Design.
  • William Bardebes.