Sudafed ‘Big Head’

Ed has a sinus problem - which causes his head to expand to alarming proportions. We were asked to bring Ed’s plight to life with simple set pieces and charming character design and animation. We wanted to have a stop motion, handmade feel to the world so the characters feel as if made from clay. We also animated on 2’s to help accentuate the approach.

Full Campaign

Credits

Agency.
JWT Sydney
Director.
Client.
Sudafed
3D Artists.
  • Josh Fourt-Wells.
  • Geoff Kirk-Smith.
  • Gary Sullivan.