Sony ‘Be Moved’

The Sony Be Moved site shows Sony’s combination of artistry and engineering using their hero products, telling stories of what goes into making underwater headphones, 4K TVs and award-winning digital cameras.  

In this epic scrolling web experience we carefully constructed each product in 3D then pulled them apart to reveal thier inner workings. Hidden objects appear to help tell the story of their origins and inspiration.

PS4 Sequence

Credits

Agency.
Wieden + Kennedy Portland
Directors.
Client.
Sony
Lead 3D.
  • Craig Speakman.
  • Rhys Dippie.
3D Artists.
  • Geoff Kirk-Smith.
  • Gary Sullivan.
  • Sergey Poltavskiy.
  • Alex McLeod.
  • Marko Mandaric.
  • Dale Hobson.
  • Alex Scollay.
Developers.
  • Jeff Nusz.
  • Matt Wilson.

Awards

  • FWA.
  • Cannes Silver Lion.
  • International Andy Awards Gold.
  • Axis Gold.
  • AWARD .
  • Best Design Award.