PwC ‘Extraordinary Challenges’
PwC tackles extraordinary challenges - from using big data to fight cancer, to helping a domestic airline fly internationally. But most people have no idea. So with a great brief from Deutsch NY - we showed them. In the firm's first brand campaign in over a decade, we brought PwC's extraordinary capabilities to life in an extraordinary way - beautiful interactive 3D environments, extensive motion capture animation and rich, reactive sound design take you behind the scenes of some of the companies most complex projects.
We created a fully custom HTML5/Javascript app with a blend of HTML5 video, HTML5 audio, image sequences, and manual drawing to canvas. This approach ensured the site performed equally well on tablets alongside a targeted design and build for mobile.
Interaction
Breakdowns
Site Walkthrough
Stopwatch
Credits
- Agency.
- Deutsch NY
- Director.
- Client.
- PwC
- Technical Director.
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- Rhys Dippie.
- Lead 3D.
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- Damon Duncan.
- Craig Speakman.
- 3D Artists.
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- Geoff Kirk-Smith.
- Josh Fourt-Wells.
- Gary Sullivan.
- Joe Helmore.
- Kieran Ogden-Brunell.
- Mark Williams.
- Matt Smith.
- Anastasia Fileva.
- Patrick Blades.
- Sergey Poltavskiy.
- Bri Meyer.
- Dale Hobson.
- Designers.
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- Scott Wilson.
- Sean Dekkers.
- Developers.
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- Jeff Nusz.
- Matt Wilson.
Awards
- FWA.
- The One Show.
- ADC .
- D&AD.
- Webby.
- Axis 2016.