Oat The Goat

'Oat the Goat' is an interactive, animated storybook launched as a bullying prevention initiative by New Zealand's Ministry of Education. The web-based story was created with 4-7 year old children in mind… the goal being to introduce them to the effect their actions can have in group situations, and to encourage parents to engage with their children and open a conversation about what 'Oat' is experiencing during his big adventure.

Working closely with FCB, we designed and crafted the experience in WebGL, including fully rigged and animated 3D characters. Oat the Goat is available on mobile and desktop, and has full bilingual support for Māori and English.

Scored by the New Zealand Symphony Orchestra.

Developer blog

Website stills

The power of kindness!

Credits

Agency.
FCB New Zealand
Director.
Client.
Ministry of Education
Character Designer/Art Director.
  • Josh Fourt-Wells.
Senior Developer.
  • Matt Wilson.
Producer.
  • Clare Bone.
3D Artists.
  • Geoff Kirk-Smith.
  • Gary Sullivan.
  • Katie Naeher.
  • Craig Speakman.
  • Damon Duncan.
  • Marcos Felgueira Godoy.
Developers.
  • Elliot Stronge.
  • Celine Giovanni.
Illustration.
  • Scott Wilson.

Awards