Benee - Bagels

BAGELS. Created by BENEE. Backed by science. A new song designed to help when you’re feeling anxious. BENEE has collaborated with New Zealand mental health charity Youthline and leading neuroscientists on a new single, scientifically designed to help reduce anxious feelings.

We created the music video with the same scientific input to help drive the visuals. Using principles from (EMDR Eye Movement Desensitization and Reprocessing) - horizontal eye movement is one of the key techniques and is purposefully present in every scene. 

Watch the Case Study

Stills

Forest

Stills

Mophead

The Science

Credits

Agency.
The Monkeys Aotearoa.
Director.
Client.
ASB and Youthline.
Executive Producer.
  • Jane Oak.
Lead Art Direction and Animation.
  • Josh Fourt-Wells.
Art Direction and Animation.
  • Frankie Principe.
3D Animator.
  • Elliot Stronge.
Motion Design.
  • William Bardebes.