Assembly’s contribution to the re brand of ASB by Droga 5. We were tasked with creating multiple 15 second commercials that needed to be consistent, communicate efficiently and also have plenty of personality. Working in the restricted palette of yellow and black meant we had to be bold and graphic with our approach. We tried to keep things fresh and different for each execution incorporating a mix of illustration and graphic styles. It is often refreshing to take away a whole bunch of ingredients from the mix - it forces you to focus, creating something interesting out of what you have left. A few well placed 3D elements took some of the executions a little further but we still kept them restrained - reducing models to key line rendering and avoiding any photoreal techniques.